Thursday, October 27, 2016
  • Friday, Nov. 12, 1999
I/M: Interactive/Multimedia

To an-nounce its newly redesigned web site, Internet search engine AltaVista launched a $100 million TV and print ad campaign—the company's first such marketing effort.

Created by Portland, Ore.-based Wieden & Kennedy (W&K), and directed by Joe Pytka of Venice, Calif.-based PYTKA...

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