Thursday, October 27, 2016
  • Friday, Nov. 12, 2004
If You Build It, Steve McQueen Will Come

To introduce a new Ford Mustang with a retro look, J. Walter Thompson (JWT), Detroit, used stock footage from the 1968 classic film Bullitt—featuring the late Steve McQueen driving a Ford Mustang—to create a :90 commercial with McQueen in the '05 model.

David Stuart and Steve McQueen were...

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