Monday, October 24, 2016
  • Wednesday, Jan. 17, 2007
iChat: Starcom USA VP/Video Innovation Director Tracey Scheppach

Buying TV advertising is no longer the exclusive responsibility of linear TV buyers. With the introduction of broadband TV, including full-streamed episodes at network broadband sites, media buyers are buying broadband spots for advertisers looking to take advantage of the new opportunity....

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