Monday, October 24, 2016
  • Friday, Aug. 13, 2010
IBM Delves Deeper Into Ad Business
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IBM Corp. said Friday it has agreed to buy Unica Corp., a marketing services company, for $480 million, or $21 per share.

The acquisition brings IBM deeper into the advertising business, a relatively new area for the company. In June it agreed to buy Coremetrics Inc., a company that...

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