• Friday, Jan. 18, 2002
Hungry Man, BBDO Serve Shtick And Chips To Teens

A teen's desire to belong to a group is a simple fact of growing up. However, the psychological decision-making process that the collective teen mind undergoes to select all the trappings of its stereotype is bafflingly complex. The shoes, the hats, the sunglasses, the cars and, yes, the snack...

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