Friday, September 21, 2018
  • Friday, Aug. 2, 2002
How Much Money Have You Got?

I wish I had a dollar for every production company rep that asks me: "How much money have you got for the spot?" Now don't get me wrong. Not ALL production companies ask this. Only the STUPID ones.

Why would a rep ever ask a creative director or agency producer a question such as this?...

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