Sunday, February 18, 2018
  • Friday, Jan. 4, 2002
Here's The Budget: Make It Happen

A producer I know at a big agency lamented recently that his client was only giving his firm "a million three" to produce four new commercials.

Someone in ano-ther agency, hearing this story, commented dryly, "I'll take the 'three.' "

Well, there are times when not even "the three...

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