Saturday, October 22, 2016
  • Friday, Mar. 28, 2008
A Healthy Trade-off In Interactive
  • HOLLYWOOD, Calif.
  • --

For agency creatives and marketers, the daunting challenge in interactive, said Chuck Porter, co-chairman, Crispin Porter+Bogusky (CP+B), Miami and Boulder, Colo., is simply that "it's easier than ever [for prospective consumers] to shut you off." On the flip...

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