Monday, October 24, 2016
  • Friday, Jan. 5, 2001
GS&P, Murro Get Ants-y For "Got Milk?"

Sustaining a successful ad campaign, such as the California Milk Processor Board's (CMPB) decade-old "Got Milk?," has its challenges. But according to creative director Jeff Goodby of San Francisco-based Goodby, Silverstein & Partners (GS&P), there are advantages to a long-running...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.