Partners + Napier has made three key hires, bringing aboard Costa Boudouvas as group creative director, creative technology, Jason Ziehm as associate creative director and copywriter, and George Mazzoli as director of paid search.
Boudouvas most recently served as VP and associate creative director at MullenLowe. Ziehm comes over to Partners + Napier after six years at Digitas. And Mazzoli had previously been associate director of paid search at MediaCom.
Boudouvas is a digital creative whose background is equal parts computer science and applied creativity. He has created boundary-pushing work across all types of media from voice-bots to virtual reality. Boudouvas spent nearly nine years at MullenLowe working with companies such as Google, Acura, JetBlue, Harley-Davidson, and Burger King to build brands, launch products, and overcome market challenges. Among his recent accomplishments is the augmented reality experience created to launch Harley-Davidson’s first-ever electric motorcycle, the fastest, most eco-friendly, and quietest bike they’ve made. This work was named “Best in CES” in 2019, and he’s also been recognized by The One Club, The Clio Awards, The Effie Awards, Communication Arts, and The Webby Awards for various other projects.
Ziehm has extensive agency experience, having spent more than six years at Digitas in Boston, following stints at Arnold Worldwide and Cramer Krasselt. During that time, he’s worked with clients such as GMC, Buick, Progressive, JFK Presidential Library, Bank of America, Tyson Foods, Ocean Spray, and Ski-Doo. His work has been recognized by Cannes Lions, the One Show, D&AD, The Effie Awards, ADC, ANDY Awards, Communication Arts, and more.
Paid search and ecommerce have been Mazzoli’s focus for more than eight years, most recently at MediaCom, and before that at Essence and Dentsu Aegis. In his new position, Mazzoli will be further building out the agency’s paid search capability along with other biddable media channels. His client experience includes Bose, Google, Bayer, Unilever, Microsoft, and Diageo.
The hiring spree underscores Partners + Napier’s forward momentum and growth under chief creative officer Rob Kottkamp who joined the agency from MullenLowe in late 2019.
