• Friday, Nov. 16, 2001
Grooving Down To The Core.

Kinka Usher wore two hats during a recent shoot for Apple via TBWA/Chiat/Day, Los Angeles. On the :60 "Beat," which promotes Apple's iPod MP3 player, he served as both director and choreographer. Well, unofficial choreographer. More on that later.

The commercial opens on a bespectacled...

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