Thursday, October 27, 2016
  • Friday, Oct. 12, 2007
Got Milk? Has Got Game, Says Client Steve James
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The California Milk Processor Board (CMPB)--best known in ad circles for its longstanding, lauded "got milk?" campaign--has stepped up its new media involvement, the latest wrinkle being last week's debut of a spot both on TV and the client's website that directly promotes the online game ...

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