Monday, October 24, 2016
  • Friday, May. 18, 2012
GM Bows Out Of Super Bowl, Cites CBS Ad Rate Hike
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For General Motors, the price isn't right when it comes to an ad during next year's Super Bowl.

The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game.


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