Wednesday, October 26, 2016
  • Friday, Mar. 25, 2016
Former Mother NY Creative Director Joins B-Reel
Jed Grossman
Grossman hired as managing creative director, Bush as brand director; Hironaka upped to chief strategy officer
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B-Reel, part of the B-Reel Group which also includes film production companies for TV commercials and features (B-Reel Films), has hired Jed Grossman as managing creative director, Nicole Bush as brand director, and promoted Kate Hironaka to chief strategy officer.

Grossman joins B-Reel’s New York office after he had served as a creative director at Mother NY where he led campaigns for Sour PatchKids, Oscar Health Insurance and Virgin Mobile, among others. Prior to that, he held sr. art director roles at Strawberry Frog and CP+B. At B-Reel Grossman will lead creative for B-Reel NY’s client roster which includes Google, Facebook and MTV.

As brand director, Bush will oversee such clients as Google, Facebook and Virgin America. Bush joins B-Reel after a six year stint at Zambezi as head of communications where she also led business development and served as an account director. Bush oversaw the national launch of a new Coca-Cola brand within the Glaceau portfolio and managed all integrated marketing communications initiatives for two years. Bush’s previous experience includes brand management at 72andSunny, where she was one of the agency’s first hires.

Hironaka becomes chief strategy officer for B-Reel in North America. She served as director of strategy for B-Reel for two years prior.