Sunday, October 23, 2016
  • Tuesday, Dec. 18, 2012
Facebook Influences Retailer Behavior, Strategies
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Facebook isn't just for goofy pictures and silly chatter. Whether shoppers know it or not, their actions online help dictate what's in stores during this holiday season.

After polling customers on the social media site, Macy's decided to carry denim jeans in bright neon hues rather...

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