• Friday, Jan. 8, 1999
Experts Forecast Growth In Advertising Spending This Year: But Do Increased Media Expenditures Have A Meaningful Ripple Effect On Spot-Production Cos?

A SHOOT STAFF REPORT

NEW YORK-Although the global financial difficulties that surfaced last summer-particularly in Asia, Latin America and Russia-remain cause for concern, the bottom-line word from a trio of expert forecasters is that ad-media spending in 1999 should...

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