Friday, October 28, 2016
  • Friday, Feb. 16, 2001
Excuse Me, Your Computer Ate My Résumé

It starts innocently enough. Your client thinks he can build some "brand equity" by developing an animated spokescharacter to better "connect with customers." But pretty soon you've got the product itself, dressed up with an insipid smiling face, mouthing the brand strategy through copy-tested...

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