- Thursday, Jan. 14, 2016
- HUNTINGTON BEACH, Calif.
Eric Springer has been named Innocean USA chief creative officer, a new position at the agency. He will lead the creative team and play a key role in driving innovation, reporting to Innocean USA CEO Steve Jun.
Most recently serving as CCO of Ignited, Springer brings more than 20 years of experience to Innocean and has worked on a range of brands including Volkswagen, Coors and Taco Bell. His leadership has led to several award-winning campaigns for top brands including two of the highest rated Super Bowl spots for VW: “Punch Dub” in 2010 and “The Force” in 2011. Springer spent the past year turning Ignited, a small LA based social media agency, into a 360° shop. Earlier he led a global team to win back the coveted Levi’s account while running FCB/West.
Jeremy Craigen, global CCO of Innocean Worldwide, said, ““We held an exhaustive search for a U.S. creative leader, and I must say I was delighted with the high caliber of creative IWA could attract. In the end, however, Eric was our unanimous choice.”
Innocean Worldwide Americas is headquartered in Huntington Beach, with offices in New York, Chicago, Hawaii and Dallas. With 300 employees, Innocean Worldwide Americas is part of the Innocean Worldwide network and currently serves as Hyundai Motor America’s lead agency, with a roster that also includes KIA Motors America, NRG Energy and Footjoy.