Friday, October 21, 2016
  • Friday, Oct. 6, 2006
Epstein's Got Game For Advertising Biz
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"Gaming is a new advertising medium," related Jonathan Epstein, who recently became CEO of San Francisco-headquartered Double Fusion, an independent provider of in-game advertising. "But it's not a new medium."
    Indeed video games have a track record of delivering significant audience,...

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