Monday, October 24, 2016
  • Monday, Oct. 10, 2016
Duracell’s "Stay Connected" Tops ANA Multicultural Excellence Awards
A scene from Duracell's "Stay Connected" directed by Vincent Haycock of Park Pictures for Anomaly NY.
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Berkshire Hathaway’s Duracell brand and its agency Anomaly won the Best in Show honor in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability. Awards ceremony took place on Sunday (10/9). The Duracell campaign's centerpiece short film “Stay Connected” was directed by Vincent Haycock of Park Pictures.

The Best in Show award is given to the best of the grand prize winners in all 12 categories. The ANA Multicultural Excellence Awards were established 16 years ago to help raise awareness and recognition for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities. A portion of the proceeds collected from the awards submission fees helps to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

Grand prize winners were awarded in 12 categories for industry-leading advertising. The awards ceremony was held during the ANA’s (Association of National Advertisers) Multicultural Marketing & Diversity Conference.

The 2016 Multicultural Excellence Awards recognized client-side marketers together with their agency or media partners who produced multicultural advertising campaigns between June 2015 and June 2016. 

This year’s competition, open to both ANA members and nonmembers, received 192 entries. Grand Prize winners were honored in a dozen categories. Eligible work had to be produced between June 2016 and June 2016.

This past weekend’s awards ceremony was held during the ANA’s (Association of National Advertisers) Multicultural Marketing & Diversity Conference. The awards dinner was hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Bill Duggan, group EVP at the ANA.

“My congratulations go out to all the winners of this year’s competition for their outstanding work and their overall contributions to multicultural advertising and marketing,” said Bob Liodice, ANA president and CEO. “Their work is an inspiration for our entire industry and serves as an example to other marketers and agencies who are striving to excel in the all-important multicultural arena.”

The 2016 grand prize brand and agency winners in each of the categories are as follows:

Best in Show 
Duracell (Berkshire Hathaway)

Lime Green Moroch

IW Group

USDA Animal and Health Inspection Service

Univision Communications
Blanco Lorenz

Digital, Social, and Mobile
Toyota Tacoma

Experiential Marketing 
NESCAFÉ Clasico (Nestlé USA)
Casanova McCann


This Free Life  (Food and Drug Administration)

People with Disabilities
Duracell (Berkshire Hathaway)

XFINITY (Comcast)
Burrell Communications

Total Market
Kleenex (Kimberly-Clark Corp.)
J. Walter Thompson

Significant Results
American Girl (Mattel)
Mattel (In-House)

Credits for ScreenWork: 

Client Duracell Agency Anomaly Production Park Pictures Vincent Haycock, director; Jackie Bisbee, Dinah Rodriguez, exec producers; Alec Sash, producer; Robert Elswit, DP; Rob Jackson, first assistant director; Walter Pluff, production designer; Lucy Corrigan, wardrobe stylist. Casting Grande Morris Casting David Morris, Faye Grande Editorial/Postproduction Consulate Ryan McCally, editor; Alan Lopez, exec producer; Mike Stolz, Flame artist; Hazel McKibbin, assistant editor. Gabriele Turchi, colorist. Audio Post Sound Lounge Seth Phillips, audio engineer. Sound Design Marshall Grupp, Seth Phillips, sound design; Ali Corsi, producer. Music Marmoset Matthew Hollingsworth, composer; Tim Shrout, producer.