Chioma Aduba–former EVP, head of business leadership at McCann New York–will join Droga5 New York as its president. She will start in September at the agency, which is part of Accenture Song.
In her new role, Aduba will take on a leadership position, responsible for the performance of client relationships as well as playing an integral role in the agency’s operations to further propel the business forward.
“Chioma’s reputation as a dynamic leader and driver of growth, as well as the fact that she has always felt like a like-minded person who sees the industry and great work in a way that closely aligns with Droga5–this was the right moment for her to join the team,” said Dan Gonda, CEO, Droga5 New York. “We’re thrilled to have her on board and look forward to her helping the agency push forward and stay in front of what is next.”
Aduba said of her new roost, “I have long admired this agency, its creative excellence, and its commitment to brand building. I am looking forward to driving measurable business results and creating culture-defining work as Droga5 embarks on its next chapter.”
Prior to joining Droga5, Aduba while at McCann NY led Lysol/Dettol, one of Reckitt Benckiser’s biggest brands across North America and Europe. As a business leader, her team developed a new masterbrand strategy, repositioning the brand. She led the team that developed the “Protect Like a Mother/What It Takes To Protect” campaign which won a Global Effie, a Jay Chiat Award and was shortlisted at both Cannes and The One Show–recognition for the work across strategic thinking, creative work, and business growth.
Prior to joining McCann in 2014, Aduba worked at Grey New York across both business development and business leadership on brands including Marriott Hotels, Gillette and Hasbro.
Serial Pictures Signs Comedy Director Elizabeth Orne
Director Elizabeth Orne has signed with Serial Pictures for commercial and branded entertainment representation in the U.S. and U.K. The L.A.-based filmmaker’s work spans global brands including Amazon, Hulu, LinkedIn, Meta, PayPal, DreamWorks, Disney, Comcast, Dove, Coors, Cricket and Volkswagen.
“Elizabeth’s wicked wit, dry humor and knack for crafting poetry from the most mundane situations has enraptured us. Her boundless creative energy and warmth allows her to direct effortless performances from real people to actors alike, with absolute brilliance,” said Serial Pictures founder Violaine Etienne. “She brings a visual sophistication to the language of comedy that is deeply aligned with Serial Picture’ artistic sensibility, and we could not be more excited to welcome her at a time when laughter and cinematic grace is needed more than ever.”
As a 13th generation American, Orne brings a creative sensibility that has been shaped by generations of family lore, tall tales and absurdist yarns passed down to her as an inheritance, giving her an innate sense of humor and an eye for magic. “My family has a way of telling stories that flips reality on its head, and asks ‘What is truer than true?” It’s an intriguing way to frame up a story,” said Orne who will work with Etienne and executive producer Sara Greco. “I’m excited to join Serial because their work is exquisitely crafted and the voices are fresh. I’m also delighted to be collaborating with Violaine and Sara.”
Orne developed her artistic voice studying art history as an undergrad and working in major contemporary art galleries in London, New York and Los Angeles. She made her directing breakthrough with her NYU graduate school thesis film Crazy Glue,... Read More