Sunday, October 23, 2016
  • Friday, Sep. 5, 2003
Do You Have To Tell Consumers That It's "Advertainment"?

Marketers are increasingly looking to "advertainment" projects as a more effective way to connect with consumers. These are not run-of-the-mill product placements and ordinary sponsorships, but a hybrid of entertainment and advertising, where the advertiser not only sponsors the project, but has...

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