Tuesday, January 16, 2018
  • Friday, Feb. 17, 2017
Directorial Duo The Queen Joins No Smoke For Spots, Branded Content
The Queen, comprised of Crinan Campbell (l) and Daniel Lumb
  • --

Production company No Smoke has added The Queen--a directing team consisting of Daniel Lumb and Crinan Campbell--to its roster for spots and branded content in the U.S., Canada and Mexico.

The duo is known for its distinctive photographic style, convincing performances and inventive, idea-led technique. Lumb and Campbell met as young commercial editors and, as flatmates, began shooting short films together.  Their films attracted the attention of various agencies, and they’ve steadily built a varied commercial reel. Lumb and Campbell direct in London and around the world. Working independently, The Queen is represented by Visionaries in the U.K., with other European affiliations including McQueen in Germany and Go East in Eastern Europe.
The Queen has won a host of international awards for their experimental films Fifteen (2014) and Extranjero (2011), which received the prestigious Sundance London Short Film prize. The directors have garnered recognition for their commercials and content for clients such as Samsung, Made.com, Marks and Spencer, British Airways, TalkTalk, Listerine, Debenhams, Lastminute.com, Universal Pictures and Virgin Media. 

No Smoke partners Andrew Swee and Lou Addesso said they were drawn to The Queen’s original voice and subversive humor intermixed with a verité sensibility, often topped off with animation and/or VFX. A division of CFM Labs, Bicoastal No Smoke is represented by Kelly Flint of indie firm Strike Media in the East, and Robin Stevens of Robin Stevens Reps in the Midwest.