Friday, October 21, 2016
  • Friday, May. 25, 2007
Director Tony Petrossian Makes His Branded Content Debut Via Wieden + Kennedy Shanghai
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Tony Petrossian of Rockhard Films, West Hollywood, thinks of his music videos as branded content. "The challenge is to write an idea that is intriguing enough to get people to watch, while always keeping a close eye on how the brand--the artist--is presented...

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