- Wednesday, Aug. 10, 2016
- NEW YORK
Framestore Pictures has added director Tom Routson to its roster. He joins a talent pool curated by Framestore Pictures’ EPs Jennifer Siegel and John Duffin.
Routson first established himself on the agency creative side of the business at such shops as Goodby Silverstein & Partners and Fallon. He then successfully diversified into a directorial career at Tool of North America. Known for his comedic flair, Routson has among his directing credits Adobe’s “BS Detector” for Goodby, Diehard’s “Getaway” for Y&R, and the interactive iPad film Touching Stories. The director has repeat business with such brands as Bud Light, DHL, Pennzoil, Allstate and the California Milk Processors’ “got milk?” fare.
Routson’s work over the years has garnered numerous Cannes Lions, AICP Show honors and Clios. His move to Framestore Pictures reunites him with EP Siegel; the two had worked together earlier at Tool.
Framestore Pictures has upcoming productions spanning live action and virtual reality. Routson said of his new roost, “There’s massive potential within the directorial space for VR and signing with Framestore Pictures opens up those possibilities. With Framestore Pictures I’ll be able to pioneer humor into new mediums as well as accessing the traditional set.”
Agency: Goodby, Silverstein & Partners Jeff Goodby and Rich Silverstein, co-chairmen/creative directors; Keith Anderson, director of design/associate partner; Shane Fleming, associate creative director; Anders Gustafsson, copywriter; Cindy Epps, executive producer. Production Company: Tool of North America Tom Routson, director; John Lindley, DP; Ken Averill, production design; Gabrielle Yuro, line producer; Amy DeLossa, head of production. Postproduction: New Hat Bob Festa, colorist. Music: Elias Arts Ann Haugen, exec producer. Audio: Lime Studios Joel Waters, mixer; Jessica Locke, executive producer.