Thursday, October 27, 2016
  • Friday, Dec. 6, 2002
Director Sanders, W+K Hanging Tough

A pull-up contest takes on epic proportions in a new Nike Apparel spot. Created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Rupert Sanders of Omaha Pictures, Santa Monica, the :30 "Pull Up," depicts a test of strength and a battle of wills.

Carlos Hernandez and Habibi...

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