- Wednesday, Feb. 8, 2017
- SANTA MONICA, Calif.
Tool has signed director Rachel McDonald for commercials and branded content worldwide.
McDonald’s first work for Tool centered around the 2017 Grammy Awards. The film, It Was You, debuted earlier this month for the Recording Academy’s “Believe In Music” campaign, built around Taylor Swift’s speech from the 2016 Grammy Awards. McDonald spent her early years working with and learning from such noted filmmakers as Clint Eastwood, Frank Darabont, and Nancy Meyers. In 2014, McDonald directed her first narrative short called Thirst, starring Melanie Griffith. The film was nominated for the Golden Pardino at the Locarno International Film Festival, and won at the Emerging Cinematographer’s Awards. To date, McDonald has worked in both the American and Canadian markets, directing spots for clients including Motorola, e.l.f. Cosmetics, Pampers, West Elm, Special Olympics, Maple Leaf and Nick Fouquet.
Prior to joining Tool, McDonald’s most recent production company affiliation was R A U C O U S Content,
“Rachel has a really special way of telling raw, honest and emotion-packed stories driven directly from her heart,” said Oliver Fuselier, managing partner, live action at Tool.
McDonald is the latest directorial signing at Tool, which has recently added filmmakers Lily Baldwin, Nora Kirkpatrick, Martin Aamund and Danielle Levitt to its roster.