- Monday, Jun. 12, 2017
- VENICE, Calif.
Production company Durable Goods has signed director Neil Tardio for U.S. commercial representation. Tardio’s signature comedic storytelling for brands such as AT&T, Budweiser, Coca-Cola, ESPN, Ford, McDonald’s, Nike, Verizon and Volkswagen has earned him numerous industry accolades, including Cannes Lions, Clios, Addys, Tellys, and London Art Director Awards. His natural knack for casting and dialogue can be seen in recent work, including a spot for Kaplan University out of Arnold Boston, a comedic commercial for Bank of America featuring the Boston Red Sox out of Hill Holliday, a Domino’s campaign out of Crispin Porter + Bogusky and a Tim Hortons spot out of JWT Canada.
Tardio grew up in the midst of the advertising industry, with his father owning a powerhouse commercial production company in New York in the ‘80s. After graduating from Boston University, he began his career on the agency side, working as a producer and writer for such agencies at Saatchi & Saatchi NY and DDB Chicago. Soon after launching his directing career, he earned a 1992 Peabody Award for the “Rock the Vote” special with Madonna.
In addition to his notable commercial work, Tardio has also helmed television projects, including 32 episodes for the children’s sports program P.E. TV, which eventually aired on ESPN, and the web series Lifeisode. His music video directorial success includes high-profile artists The Red Hot Chili Peppers and Queen Latifah. Regarding film, his original screenplay, Son of Santa, was sold to United Artists, and he is casting for the upcoming feature The Wrong Man.
Tardio comes to Durable Goods from GO Film.