Wednesday, July 18, 2018
  • Tuesday, Apr. 4, 2017
Director Micah Perta Joins Greenpoint Pictures For Spots
Director Micah Perta (r) and actor-comedian Tracy Morgan.
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Production and post company Greenpoint Pictures has signed comedy director Micah Perta, formerly of MTV, for commercial representation.

A veteran of MTV’s promos department, Perta has worked on star-studded campaigns for series such as Martha & Snoop’s Potluck Dinner Party and the VH1 Hip-Hop Honors, MTV Video Music Awards (VMAs) and MTV Movie Awards. The A-list talent he has worked with includes Taylor Swift, Tracy Morgan, Ellen DeGeneres, Usher, Mark Wahlberg, Ice Cube, Dwayne Johnson, Alicia Keys and Kate McKinnon.

Perta’s experience encompasses all aspects of a creative campaign – from television and print to online and digital. He has directed comedic spots for brands such as Pepsi, Toyota, Hershey’s, Wendy’s and Stride Gum. His first project for Greenpoint was a Hershey’s campaign for Facebook’s in-house creative shop. He has also worked with agencies such as McCann Erickson, Havas, MullenLowe and Deep Focus.

His side projects include Daytime Noon, a narrative short film starring Olivia Wilde, music videos and video art. Perta’s work has garnered millions of hits on YouTube.

“We were immediately drawn to Micah’s independent spirit and infectious energy,” said Michael Kuhn, founding partner at Greenpoint Pictures. “He’s like a funny kid trapped inside the body of a super talented and experienced filmmaker, and that playfulness and passion shines through in his work.”