- Wednesday, Jan. 20, 2016
- LOS ANGELES
The Cavalry Productions has signed director Marc Klasfeld for exclusive commercial representation. Klasfeld is best known for both his popular music video work and recent spots for Target, Sprint, ESPN, the NFL, NBA and Reebok. He joins a company directorial roster which also includes Steven Ada, Henri Barges, Kevin Berlandi, Doug Bernardt, Cecile Boisrond, Didier Canaux, Chris Delaporte, Christophe Navarre, Stephen Schuster, James Wahlberg, Rojomotorz and Julien Trousselier.
Klasfeld previously helmed spots via his own Rockhard Films, which continues to handle him for music videos.
Cavalry EP Ross Grogan said, “Marc’s work with star talent, such as Justin Timberlake for Target, comes across as playful and natural. Add to it a great visual aesthetic and you have the makings of some memorable campaigns.”
Klasfeld has worked with dozens of musical superstars, including Katy Perry, Jay-Z, Red Hot Chili Peppers, Britney Spears, Kid Rock, Michael Bublé, Nelly, Foo Fighters, Charli XCX, Jewel and Aerosmith.
The director’s music video work has garnered literally billions of views, his hit video from Whiz Khalifa and Charlie Puth’s “See You Again (Wiz Khalifa song)” being the first Hip Hop video to ever reach 1 billion views on YouTube. He’s probably best known in the spot world for the aforementioned Target campaign featuring Timberlake, ESPN’s “This is Sportscenter” spots, “Hammer Pants Dance” for the A&E Network’s reality show Hammertime, Avril Lavigne’s Canon campaigns and Smirnoff’s Green Tea Partay viral video sang by Sebastian Siegel. MTV Love
A graduate of NYU’s Tisch School of the Arts, Klasfeld began his education as a huge fan of music videos. “Like many that grew up with MTV, I ate it all up,” said Klasfeld. “I came up admiring directors like Spike Jonze, Samuel Bayer and Mark Romanek. Working both music videos and spots keeps me very busy and keeps me fresh. I really respect all the angles that agencies must address, the social, the money, the legal, before even being given the opportunity to show off their creativity.”