- Tuesday, Oct. 31, 2017
- LOS ANGELES
Director Brent Jones has joined Yard Dog--the L.A.-based company led by executive producers Joe Piccirillo and Beth Pearson--for work in commercials, branded content and web media. Jones was previously repped in the U.S. ad market by Fancy Content.
Bringing a diverse reel and more than 10 years of directing experience to Yard Dog, Jones is perhaps best known for high-energy automotive spots, but his work also extends to performance-driven storytelling and humor, with credits including WeatherTech, DiGiorno Pizza, FedEx, Monster, and Subway.
Jones has already wrapped his first project with Yard Dog, a spot for a major car brand that featured a half-dozen former Heisman Trophy winners and an elaborate production mimicking a reality TV competition. “Brent’s range of work and ability to direct actors, celebrities, real people, and manage complex productions makes him a great addition to Yard Dog,” said Pearson. “Both Joe and I have worked with Brent before and know what he can do.”
In terms of action and production value, Jones’ work rivals Hollywood action films although often with a comic twist. His spot “Tech Team” for WeatherTech, which premiered during last year’s Super Bowl broadcast, imagines a crack commando team who intercept a car on a mountain road to prevent a coffee cup from spilling on the upholstery.
A native of Kansas City, where he started as a lighting technician, Jones moved to Los Angeles and came up through the ranks. He worked behind the scenes under such directors as Steven Spielberg, Michael Bay, Cameron Crowe and Sam Raimi. Jones earned a slot in SHOOT’s 2006 New Directors Showcase.
Joining Yard Dog is like a reunion for Jones; he previously worked with Piccirillo at Original Film.
Visual Effects/Animation: Zoic Studios, Culver City, Calif. Chris Jones, executive creative director; Ian Unterreiner, EP/head of production; Jeff Blodgett, EP; Derek Johnson, EP; Anne Sollish, coordinator; Julien Brami, VFX supervisor; Scott Rosekrans, CG supervisor; Vince Blin, Nicholas Daniels, Flame artists; An Dang, Flame assist (Toolbox: Maya, Vray, Flame, Illustrator, Cinema 4D, Octane, Nuke) Agency: Pinnacle Advertising, Schaumburg, IL Production: Fancy Content, bicoastal Brent Jones, director