Sunday, February 25, 2018
  • Friday, Aug. 1, 2003
Dir. Smith, Digital Domain Bring Pennzoil To Life

When creatives at TBWA/Chiat/Day, Los Angeles, set out to design a new campaign for Pennzoil motor oil, they faced a rather unusual challenge. "We had two target markets—one being the gearhead, and the other being what [the client] calls 'the busy mom,' " explained creative director/copywriter...

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