• Friday, Nov. 19, 2004
Dir. Lance Acord Takes A "Road Trip" For Cingular

NEW YORK—The recent merger of Cingular and AT&T Wireless has prompted a new advertising initiative out of BBDO New York. The theme, "Raising the Bar," is featured in the :60 "Road Trip" that director/DP Lance Acord helmed out of Park Pictures, New York.

Troy Hall was the principal...

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