Saturday, October 22, 2016
  • Friday, Apr. 11, 2003
Dewing It

Back in 1991, BBDO New York launched "Done That," for Diet Mountain Dew—and introduced TV audiences to four new cultural icons, the Dew Dudes.

In the groundbreaking spot, directed by David Kellogg, then of now defunct Propaganda Films (he's now with bicoastal Anonymous Content), the...

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