Saturday, October 1, 2016
  • Friday, Oct. 26, 2001
"Detector" Uncovers What's Important

The creative proposition relies on contrasts: Use a mundane slice-of-Sunday-life to compel viewers to take action.

This challenging strategy is successfully executed in "Metal Detector," one of six spots (three :30s and three :15 variations on them) in a campaign created by Austin, Texas-...

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