Wednesday, June 20, 2018
  • Wednesday, Feb. 24, 2016
DDB NY Appoints 3 Exec Creative Directors
Hannah Fishman
Agency promotes Hannah Fishman, taps Cam Hoelter and Cheryl Horsfall to serve as ECDs
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DDB New York has promoted Hannah Fishman from group creative director to executive creative director while also bringing Cam Hoelter and Cheryl Horsfall aboard as ECDs. All three will report to Icaro Doria, DDB NY’s chief creative officer.

In her new role, Fishman will oversee the creative globally and locally for Electrolux and Frigidaire, and will continue to lead the creative on the agency’s Johnson & Johnson beauty brands. Fishman joined DDB New York in January of 2015. She has served as global group creative director on Johnson & Johnson beauty brands like Clean&Clear. Most recently, she led Clean&Clear’s #SelfAcceptanceSpeech campaign for MTV’s Video Music Awards. Prior to DDB, Hannah was VP, creative director at Edelman Digital for seven years where she led the creative on brands like Samsung, Dove and the American Heart Association. Prior to Edelman, she held creative positions at Everyday Health, Borders Books and Chrysler.

Australian-born Hoelter joins the New York team from DDB Sydney where he was the multi-award winning deputy ECD working on many of that Down Under shop’s largest clients including McDonald’s and Volkswagen Commercial Vehicles. During this time, Hoelter was instrumental in winning eight Cannes Lions, three of which were gold. Prior to joining DDB Sydney, Hoelter spent time at Clemenger BBDO in Sydney and Melbourne, as well as The Campaign Palace in Sydney, where he created some of Australia’s most loved campaigns and helped build iconic brands including Pure Blonde, Hahn Premium Light, Bonds, NAB, Panasonic, Lumix, Sorbent, Libra, Twisties, Mercedes-Benz and Westpac. He is also the recipient of a host of other international and national awards, including The One Show, Clios, D&AD and Spikes. In 2013, Hoelter represented Australia on the Cannes Lions Press Jury, and has been a jury member of numerous other national and international awards like Adfest Asia, New York Festivals, Brisbane Advertising Awards (Chairman), and acting jury chairman of the The AWARD (Australasian Writers and Art Directors Association).

After 10 years at Digitas Health, Horsfall joins DDB New York to lead Merck. Her experience covers a wide breadth of consumer markets and clients, including IBM, The New York Times, Chantix, Eliquis and Sculptra Aesthetic. She especially enjoys working with and developing new/emerging technology, serving on the advisory board for SXSW. As a VP/group creative director at Digitas Health, she was the creative lead on Pfizer’s Women’s Health, where she helped sell in the concept of an unbranded social platform complete with open space for postmenopausal women to share experiences, educate one another, and offer support.