Deutsch has hired Dan Kelleher and Jason Bagley to serve as chief creative officers/partners in its New York. Kelleher assumes CCO duties in the agency’s New York shop on May 2 while Bagley will settle into the L.A. office in mid-May. Kelleher comes over from KBS where he was co-CCO. Noted creative Bagley moves over from his long-time roost, Wieden+Kennedy.
Kelleher’s work includes the recently lauded BMW 360-degree digital video experience, which he oversaw at KBS. Earlier at Grey, he launched the DirecTV “Cable Effects” campaign that became a cultural success earning numerous gold Lions. Brand experience includes FedEx, MillerCoors and General Mills; he’s also worked at BBDO, Saatchi & Saatchi, and Cliff Freeman & Partners. Award recognitions include Lions, Gold Pencils, Andy’s, D&AD pencils and the Tribeca Film Festival.
Bagley joined Wieden+Kennedy in 2004 and has created work for EA Sports, Nike, Samsung, Oreo and CareerBuilder. Since 2010 he has worked to transform the Old Spice brand into the success it is today by introducing “The Man Your Man Can Smell Like,” and winning an Emmy, Grand Prix Lion, and Gold Pencils, along the way.
“The reinvigoration of NY is now complete. Dan was the missing piece of an already dynamite team led by Val DiFebo and we are now operating at full strength,” said Mike Sheldon, CEO, Deutsch North America. In February, the NY office hired Trevor O’Brien as partner, chief technology officer, a new position, and Andrew Dawson, as partner, chief strategy officer.
“When I met Mike, Pete and Val and the team at Deutsch, I knew that this was the place to be. I immediately felt the energy and momentum,” said Kelleher.
Pete Favat, Deutsch’s North American chief creative officer, added, “You can’t just win the game any more, you’ve got to change it. We do this by being in constant construction and adding to our arsenal of creative firepower. With Jason and Dan, plus our world class digital and production capabilities, we’re firing on all cylinders.” Favat further noted that Kelleher and Bagley “have a history of creating work that goes beyond marketing—it becomes a part of culture, and creates brands that people love. And that,is what moves business.”
Bagley related, “My sadness in leaving all my dear friends at W+K is matched only by how excited I am about this opportunity at Deutsch. I love tacos [Deutsch client Taco Bell] and German cars [Volkswagen], and my wife loves Target and Dr Pepper, so it’s a perfect fit for the Bagley family.”
