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    Dan Kelleher, Jason Bagley Join Deutsch As Chief Creative Officers

    By SHOOTUpdated:No Comments5062 Views
    Deutsch's (l-r) Jason Bagley, Pete Favat and Dan Kelleher
    NEW YORK --

    Deutsch has hired Dan Kelleher and Jason Bagley to serve as chief creative officers/partners in its New York. Kelleher assumes CCO duties in the agency’s New York shop on May 2 while Bagley will settle into the L.A. office in mid-May. Kelleher comes over from KBS where he was co-CCO. Noted creative Bagley moves over from his long-time roost, Wieden+Kennedy.

    Kelleher’s work includes the recently lauded BMW 360-degree digital video experience, which he oversaw at KBS. Earlier at Grey, he launched the DirecTV “Cable Effects” campaign that became a cultural success earning numerous gold Lions. Brand experience includes FedEx, MillerCoors and General Mills; he’s also worked at BBDO, Saatchi & Saatchi, and Cliff Freeman & Partners. Award recognitions include Lions, Gold Pencils, Andy’s, D&AD pencils and the Tribeca Film Festival. 

    Bagley joined Wieden+Kennedy in 2004 and has created work for EA Sports, Nike, Samsung, Oreo and CareerBuilder. Since 2010 he has worked to transform the Old Spice brand into the success it is today by introducing “The Man Your Man Can Smell Like,” and winning an Emmy, Grand Prix Lion, and Gold Pencils, along the way.

    “The reinvigoration of NY is now complete. Dan was the missing piece of an already dynamite team led by Val DiFebo and we are now operating at full strength,” said Mike Sheldon, CEO, Deutsch North America. In February, the NY office hired Trevor O’Brien as partner, chief technology officer, a new position, and Andrew Dawson, as partner, chief strategy officer. 

    “When I met Mike, Pete and Val and the team at Deutsch, I knew that this was the place to be. I immediately felt the energy and momentum,” said Kelleher.

    Pete Favat, Deutsch’s North American chief creative officer, added, “You can’t just win the game any more, you’ve got to change it. We do this by being in constant construction and adding to our arsenal of creative firepower. With Jason and Dan, plus our world class digital and production capabilities, we’re firing on all cylinders.”  Favat further noted that Kelleher and Bagley “have a history of creating work that goes beyond marketing—it becomes a part of culture, and creates brands that people love. And that,is what moves business.” 

    Bagley related, “My sadness in leaving all my dear friends at W+K is matched only by how excited I am about this opportunity at Deutsch. I love tacos [Deutsch client Taco Bell] and German cars [Volkswagen], and my wife loves Target and Dr Pepper, so it’s a perfect fit for the Bagley family.”

    Category:News
    Tags:Dan KelleherDeutschJason BagleyPete Favat



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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