Tuesday, February 20, 2018
  • Friday, Mar. 9, 2007
Creative Focus: Battling Ad Schizophrenia

For Juan Oubinña, group creative director at Grupo Gallegos, Long Beach, Calif., making too great a distinction between U.S. Hispanic and so-called mainstream English-language advertising can be a costly mistake.
    "You don't want a schizophrenic...

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