Wednesday, May 23, 2018
  • Tuesday, Oct. 11, 2016
Creative Directors Blackburn, Kopit Join CP+B LA From W+K London
Barnaby Blackburn (l) and Gustavo Kopit
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CP+B LA has hired creative directors and longtime creative partners Barnaby Blackburn and Gustavo Kopit.

Blackburn and Kopit come over from Wieden+Kennedy London where they spent the past two years working together as a senior creative team on Nike and Danish butter brand Lurpak. Their “Freestyle” campaign for Lurpak last year was awarded three Cannes Lions, three Clios and a D&AD wood pencil. The Lurpak “Freestyle” spot was also one of two entries which helped director Juan Cabral of MJZ earn a DGA Award nomination in the commercials competition.

Prior to their stay at W+K London, Blackburn and Kopit were with RKCR/Y&R London, working across all of the agency’s clients including the BBC, Land Rover, Oxfam and Virgin Atlantic, while also helping to win the Visit Britain global business. Most notably during this time, they created the BBC’s 2014 Winter Olympics campaign which won a British Academy Film Award (BAFTA) for Television Craft and a Creative Circle Gold. They also created Land Rover’s “Hibernot” campaign, which is still running today.
“I’ve admired Barnaby and Gustavo’s work from afar for a while now, and am very grateful that they’d agreed come join us in LA,” said Kevin Jones, chief creative officer, CP+B LA.
Blackburn, originally from London, and Kopit, from Brazil, met at the post-graduate Watford Creative Ad Course, where they teamed up before leaving to take jobs at RKCR/Y&R. In addition to their work in the industry, both are keen musicians and Barnaby is preparing to direct a small-budget film in December.