Thursday, October 27, 2016
  • Thursday, Mar. 3, 2011
Commercials For Oscar Telecast Hardly Award-Worthy
  • HOLLYWOOD, Calif.
  • --

While the price of a :30 ad time slot for this past Sunday's Academy Awards telecast on ABC increased to an average of some $1.7 million, there was sadly no concurrent raising of the creative bar for this year's crop of Oscar commercials. That was the consensus of agency creatives and marketers...

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