Saturday, February 17, 2018
  • Friday, Mar. 12, 2004
Commercials Aren't Dead … Advertising Is

While there may be some debate about whether or not Osama is dead, if you read the marketing and business press, there is no doubt about the fate of the :30 commercial: Stick a fork in it—if not today, then soon, and forever. The slayers are not just the ubiquitous remote, but most recently TiVo...

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