Monday, October 24, 2016
  • Friday, Dec. 8, 2006
Coen Tempers Ad Revenue Prospects For '07
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Overall U.S. advertising revenue will increase 4.8 percent next year as compared to 2006. That's the bottom-line projection made in Universal McCann research, which pegs the ad expenditure pie as amounting to slightly less than $300 billion in '07....

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