Sunday, September 23, 2018
  • Friday, Jul. 19, 2002
Coen Revises 2002 Ad Spending Forecast

NEW YORK—There won't be a major up tick in advertising expenditures this year. At least not according to Robert J. Coen, senior VP, director of forecasting at Universal McCann. The well-respected forecaster—who has followed ad spending for more than 50 years—recently shared his predictions for...

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