Sunday, October 23, 2016
  • Friday, Oct. 12, 2007
Cinema Advertising: Finding The Right Fit

Judy Hu, GE's global director for advertising and branding, deemed GE's first foray into cinema advertising a success. The client got its feet wet on the big screen earlier this year with a humorous trailer, "Serengeti," that was tied to the release of the feature film Evan Almighty....

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