Friday, October 28, 2016
  • Tuesday, Aug. 19, 2008
Chinese Hurdler's Pullout A Blow To Advertisers
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Hurdler Liu Xiang's surprise departure from the Olympics was a blow to advertisers including Coca Cola and Nike that made the 25-year-old hurdler a star of campaigns aimed at Chinese consumers.

"His marketing value has been seriously diminished," said Chris Renner, president for...

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