Saturday, October 22, 2016
  • Tuesday, Mar. 27, 2012
Chevy Looks To Run Deep In Spot Savings Through Joint Venture Of Ad Agencies
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General Motors expects to save about $2 billion during the next five years by centralizing most of the global advertising for its Chevrolet brand.

The Detroit company said Tuesday that two competing agencies, San Francisco-based Goodby, Silverstein and Partners, and New York-based...

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