Thursday, October 27, 2016
  • Monday, Aug. 16, 2010
Changing Marketplace: Back-To-School Interactivity Offers An Education To Marketers
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Stores and manufacturers always try to court kids during the all-important back-to-school season, but now that engagement means interactivity, not a flier with coupons or a catalog full of smiling children clutching notebooks.

Kids want shopping to be fun, and they want clothes and...

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