Saturday, October 22, 2016
  • Friday, Jan. 23, 2004
CBS Eyes Some $2.3 Million Per Super Bowl :30 Timeslot

Roman numerals become a bit unwieldy when it comes to conveying the average cost for 30 seconds of ad time on CBS' telecast of Super Bowl XXXVIII, pitting the New England Patriots against the Carolina Panthers on Feb. 1. Word is that a half-minute timeslot on the Big Game in Houston is fetching...

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