Monday, February 19, 2018
  • Friday, Jan. 25, 2002
In The Cards

As agencies and clients grapple with what's appropriate in terms of humor and/or emotion in their commercial messages for the Super Bowl (see page one story) and the Winter Olympics (to be previewed in our 2/1 issue), examples of the proper balance sit on my desk.

No, they're not reels....

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.