- Friday, Jun. 24, 2016
- CANNES, France
Capping Cannes Lions Entertainment--the specialist event dedicated to a new breed of unskippable creativity born out of brand, artist and agency collaborations (with such speakers as James Bond film director Martin Campbell, and noted music producer Mark Ronson)--was an evening awards show in which the Entertainment Lions and new Entertainment for Music honors were presented.
Claiming the Entertainment Lions Grand Prix was The New York Times’ The Displaced, a virtual reality experience from Vrse.works which was recognized for its experiential power, placing viewers directly inside the global refugee crisis and signaling VR’s arrival into the mainstream. Entertainment Lions jury president Jae Goodman, chief creative officer and co-head of CAA Marketing, said, “The New York Times embarked on The Displaced as far more than an extension of their editorial platform, and in doing so they have catapulted their brand forward. To our jury, that made it worthy of the first-ever Entertainment Lions Grand Prix.”
Earlier in the week, The Displaced earned Mobile Lions Grand Prix distinction.
The overall Entertainment Lions competition saw 1,843 entries narrowed down to 61 winners. Click here for a full rundown of Entertainment Lions winners.
Meanwhile the new Entertainment Lions for Music, recognizing original production, promotion or distribution of music for brands and creativity where music is at the core, generated 636 entries, 32 Lions and a dual Grands Prix. The first went to the “Formation” music video by PRETTYBIRD for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.
Entertainment Lions for Music jury president Josh Rabinowitz, EVP/director of music, Grey Group, said, “The video is so compelling that it not only succeeds in demanding your attention, but also helped to establish Beyoncé as an artist who pushes the boundaries of creativity and challenges the archetypal pop star image.”
The second Grand Prix was awarded to “Home for Christmas” a branded short film with an original composition for Edeka Zentrale & Co by JUNG von MATT. The musical work embraces impactful storytelling to create a powerful brand message. Click here for a full rundown of Entertainment Lions for Music winners.